Technology, Industry, and Agriculture

Direct-to-Consumer Advertising

Advertising that directly targets consumers of certain products such as pharmaceuticals.

National Library of MedicineMedical Subject Headings2026

Structured Summary

Abstract

Advertising that directly targets consumers of certain products such as pharmaceuticals.

MeSH Record

Classification

Broader headings

Related Concepts

Knowledge Graph

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MeSH Record

Synonyms

5 entry terms
  • Direct-to-Consumer Marketing
  • Advertising, Direct-to-Consumer
  • Direct to Consumer Advertising
  • Direct to Consumer Marketing
  • Marketing, Direct-to-Consumer

MeSH Record

Aspects Covered

9 allowable subheadings

Indexed with the subheadings classification, economics, ethics, history, legislation & jurisprudence, methods, standards, statistics & numerical data, trends.

MeSH Record

History Note

2016

MeSH Record

Previous Indexing

  • Advertising as Topic (1983-2014)

MeSH Hierarchy

Tree Number

  1. J01.219w.687w.274w.500

AMA Style

References

  1. National Library of Medicine. Direct-to-Consumer Advertising. Medical Subject Headings (MeSH). 2026. Unique ID D000067088. http://id.nlm.nih.gov/mesh/2026/D000067088
  2. Direct-to-Consumer Advertising. In: Wikidata. https://www.wikidata.org/wiki/Q5280224